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Website Design for small business or the entrepreneur

By Accent Media / Posted 14 Apr, 2018 / 0 comments

While running your business takes all of your time, having the understanding that having a website to communicate with your customers is necessary. There are many products available to offer you a basic website to at least have a presence online. In the internet age and with your customers spending more and more time searching for their needs online, it is important that you make the right first impression with your website.

Website design or Web design is more than just a presence, it is presenting your company with the right impression. There are key areas to web design that have changed over the years. If you had been using the internet and search websites in the early 2000’s you will remember the text heavy pages that you would find. Now you pull up a website from your phone and it automatically presents an experience that is frequently as good as pulling the same website up on a desktop. Pictures and motion are loading quickly with today’s websites. Today we are able to quickly spot a website that was developed by a web designer or a website that was utilizing a plug-in theme.

As a business owner or entrepreneur, it is important that you have a website that truly communicates your value to your customers. In order to effectively do this with your website, you want to ensure it will have the following:

  1. Mobile Friendly- If your website does not offer a mobile capable functionality or is very difficult to use on a mobile device, you will be missing out on several potential customers. More and more people are using their mobile devices to search the internet for websites.
  2. The Design is important- Make the website design clear in its communication with your customer, getting extremely flashy will lose the point of your message. Your website design needs to help your customers choose your business. Also, making your site over simplified will communicate that your company is not innovative. Finding the right mix of Design is key to capturing your customers attention.
  3. Speed of loading- your website needs to load quickly. As our attention spans continue to shrink so does our patience. Your customer does not want to wait for your page to load, there should be a feeling that the page loads quickly and that any animation is not skipping.
  4. Don’t rush the process- When designing your website, it is important to take your time to understand what you want to represent. Visit competitors’ websites, observe how they have designed their site. Look for what things you like about their site and what you would want to do differently on your website. Do not just try and get it done to have a website.
  5. If working with a website design company- you should look at some websites you like and discuss with them the features of the website or the design of the website that you like and how you would like to have your website set up. Often times having an unrealistic expectation will lead to frustration.
  6. Call to action- Ask any small business owner or entrepreneur, having a call to action is important when they are speaking to customers. Your website should include a call to action, call now. Having a vague layout with no direction for your customers will lead to customers visiting your website and moving on. This is the importance of design, having your website direct customer to the action you are asking them to take.
  7. You get what you pay for- often times small business owners or entrepreneurs will take on the challenge of becoming a website design guru. Only to discover that running their business is a higher priority than learning web design. So, they turn to a quick solution, ending up with a site that does not have the same presence that they had hoped for. Creating an effective website for your company takes web design, hire a web designer or a digital marketing company to help you develop your ideal site.