4 reasons why you need a professional to manage your digital marketing
By Accent Media / Posted 29 Dec, 2017 / 0 comments
As we become more familiar with the internet it becomes more and more tempting to tackle additional things on our own. Most of us who have started a business feel that no one will put the care or time into something the way that we would. Most of the time however your attention needs to be placed with the business you are in not in advertisement. I have heard countless times that business owners will blow through their advertising budget trying online advertising for themselves with nothing to show for it. Professionals have made the mistakes that you are about to make, take advantage of their experience to help you grow today. Here are the reasons to hire the professional.
- Time: when running a PPC(pay per click) campaign you need time to monitor its progress and make adjustments in order to ensure you are getting the best ROI. Each click cost money in a ppc campaign, and if you are not readily monitoring the effectiveness your budget can be spent before you have adjusted it. Since you already wear many hats in your business being a professional digital marketing team may be one to many. Utilize the experience of a team that knows how to maximize your results through consistent monitoring and updating. As trends change within digital marketing so will the best way to get an ROI from, SEO (seach engine optimization), PPC or even web design. Keeping up with the fast paced environment takes a strong team and attempting to manage this yourself can be to much out of your day. And often when you miss something it cost money.
- Money: Often when we are learning something new, we make mistakes. In the world of digital marketing, mistakes have a cost. it is much more effective to hire a team that has the experience to help ensure these mistakes are avoided. the best way to ensure your ROI is through having someone with the know how working through it. Imagine you have decided to set your first ad, you have taken the time to learn how to use the system and you feel you are ready. You add your payment source, click go live and watch as clicks start happening. You check back in an hour and you have already spent $2,000.00. Yes this has happened. You accidentally did not mark your ad to be geo targeted so people outside of your region looking for pizza are clicking and seeing you are not able to deliver. What a costly error. This happens to people venturing into digital marketing for the first time all the time. Avoid these cost, hire the professional.
- Writing a campaign is tricky: Often professionals perform A/B testing when developing campaigns. You do this to ensure that the language is the most exciting and attractive to the consumers. Sometimes a few word changes can make the difference between a successful ad and one that falls flat. As a professional you will write so much ad copy that it becomes second nature to pick specific words to attract consumers. It will take time and money to discover this on your own. It is better for you to take advantage of your professionals knowledge and skill in this area.
- You don’t know what you don’t know: You can research how to become proficient creating your own ad campaigns, website or try your hand at SEO, but most digital marketers would not try and run a busy pizzeria with out having some experience working in the store. Because they don’t know what they don’t know. It is pretty easy to see that understanding the supply needs of perishable items could quickly impact their ability for success. Most likely this is not something they will know from reading some articles or attending a seminar. Allow the experts to create for you a campaign that will help you grow your business.
